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Brands
The Group’s brand portfolio is composed of its own proprietary brands, used for prescription frames, sunglasses and sports goggles and helmets as well as licensed brands for collections of frames and sunglasses. The latter are managed with license agreements for an average of 5 to 8 years.
The Group generally concludes global licensing contracts, except when the brand in question has a strong resonance limited to a specific region.
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Safilo Group’s portfolio of licensed sunglasses and prescription frames is one of the broadest and most diverse portfolios in the eyewear industry.
The eyewear collections of each of Safilo licensed brands are designed, positioned and marketed to address a specific eyewear market segment and target consumer.
Own brands are of great strategic importance to the Group’s development objectives, particularly in the segments ‘Premium, Contemporary & Lifestyle’ with the Carrera and Smith brands and in 'Mass Cool' with the Polaroid brand.
