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Brands
The Group’s brand portfolio is composed of its own proprietary brands, used for prescription frames, sunglasses and sports goggles and helmets as well as licensed brands for collections of frames and sunglasses. The latter are mainly positioned at the high end of the market and are managed with license agreements for an average of 5 to 8 years.
The Group generally concludes global licensing contracts, except when the brand in question has a strong resonance limited to a specific region.
Last updated: December 28, 2018