Safilo and Pierre Cardin announce the renewal of their eyewear licensing agreement
SAFILO AND PIERRE CARDIN ANNOUNCE THE RENEWAL
OF THEIR EYEWEAR LICENSING AGREEMENT
Padua/Paris, October 6, 2020 – Safilo, a worldwide leader in the design, manufacturing and distribution of eyewear, and Pierre Cardin, the historic Parisian fashion house, announce the renewal of the licensing agreement to design, manufacture and distribute prescription frames and sunglasses under the Pierre Cardin brand.
This renewal, which will now run until December 31, 2026, demonstrates the strong professional collaboration between the two Groups, whose partnership began with the presentation of the first Pierre Cardin branded collection back in 1991.
Angelo Trocchia, CEO of Safilo Group, commented: “We are very pleased to continue this partnership which has brought pride and success to both companies for many years. With this renewal we look forward to continuing our work together to build and further develop the Pierre Cardin brand in the eyewear segment. For Safilo, this brand remains an excellent fit within our portfolio thanks to its brand positioning, product styling and consumer target.”
“I am extremely pleased to continue the long and successful partnership with Safilo,” said Pierre Cardin. “This license agreement renewal is a confirmation of the trust that my Maison has been placing for years in the Group, which has proved to be a perfect strategic partner able to fully understand the DNA of our brand and to translate our values into collections and unique eyewear products with a contemporary design.”
The latest Pierre Cardin Evolution limited edition sunglasses were presented on September 21, 2020 during the exclusive fashion show held at the Théâtre du Châtelet in Paris, on the occasion of the cinema release of the documentary film HOUSE OF CARDIN dedicated to the founder of the Maison.