Safilo and Isabel Marant announce a ten-year global eyewear agreement
SAFILO AND ISABEL MARANT ANNOUNCE A TEN-YEAR GLOBAL AGREEMENT, MARKING THE FRENCH BRAND’S ENTRANCE INTO EYEWEAR LICENSING
Padua/Paris, March 10, 2020 – Safilo, a worldwide leader in the design, manufacturing and distribution of eyewear, and Isabel Marant, known as one of the most influential brands among French designers, announce a new global ten-year license agreement for the design, manufacture and distribution of Isabel Marant sunglasses and optical frames. The first Isabel Marant collection will be launched with the Spring/Summer 2021 lines.
“We are pleased to welcome to our portfolio one of the coolest French designer brands whose unique expression and iconic style ensure it stands out within the advanced luxury design segment. This positioning between contemporary and traditional luxury allows design-driven, trend-setting brands, such as Isabel Marant, to captivate and engage Gen Z and Millennials with their originality, recognition and authenticity,” commented Angelo Trocchia, CEO of Safilo Group. “We will focus on reflecting the brand’s distinctive Parisian style through its eyewear collections to appeal to women both in France and throughout the world and expand the brand in this important product category.”
“Safilo’s expertise and capabilities in the design, development and manufacturing of eyewear, as well as their qualitative and widespread distribution reach, are the critical factors that lead us to take this exciting challenge of entering into our first ever eyewear licensing agreement. We were looking for a partner capable of translating our idea of a sartorial interpretation into an accessory that is emblematic of present-day style,” stated Isabel Marant. “With Safilo we share the same creative energy and enthusiasm for experimenting and we are sure that together we will able to delight our clients in France and beyond.”